Author Archives: Rares Stoica
Billboards has moved
Billboards has found a new home. It’s much bigger and it has a backyard, as well as an awesome swimming pool. Who could resist that? Visit the all-new Billboards at http://raresto.blogspot.com See you all there!
Thoughts from Mr No One Yet
People in advertising say different things regarding the purpose of advertising and I guess that what they say is not even that important as long as what they do makes their clients happy. Still, I recently heard an idea coming … Continue reading
Advertising – the superpower, not the business
I’ll probably get a lot of raised eyebrows for this, but to me, good advertising is like having a superpower. It’s just that instead of making me invisible or able to toast bread with a glance or [insert ridiculous … Continue reading
I will invent a better wheel
Mediocrity is tempting. It is effortless and widely appreciated. It is actually easier to achieve than the state of being absolutely crap at something. So why not embrace it? I recently had a pleasant conversation with a great ad man about the … Continue reading
One Crappuccino, McPlease
Ordering coffee these days feels like a personality test and takes almost as long as walking your dog. You cannot go to McDonald’s and order a cheeseburger, but asking for a McCheeseburger might get you out of trouble. So just how happy is humanity about … Continue reading
What Next?
Success. To a certain extent, we all know what success is. It could be working in an office that has walls and more than one window, or being recognised on the street, or being more annoying than Simon Cowell, or not having a … Continue reading
And Then the Robot Starts Dancing
I recently had a “Hey, do you know that TV ad?” conversation with a friend who has no particular interest in advertising and I noticed something, well, normal. He kept telling me about several commercials he had seen and liked – most of them for cars – but … Continue reading
Relevant Thoughts
Well, I’ve been thinking and I don’t believe that the big idea has even been invented yet. The wheel? Seriously? That’s the smallest idea that the homo sapiens’ brain has ever come up with. Which is why it is probably the greatest idea, since it brought about … Continue reading
Trevor Beattie at Coventry University
Friday, 1pm. I’m thinking: ‘The world can end after this.’ That’s because Trevor Beattie is about to talk about advertising and big ideas and big ideas that are not big ideas and, of course, political advertising. As the legend behind FCUK and Wonderbra … Continue reading
Rewind
How many buttons do we need to press in order for us to live these days? How many screens do we need to stare at in order to feel entertained? Some believe the future is more buttons to press and … Continue reading
Billboards 