I’ll probably get a lot of raised eyebrows for this, but to me, good advertising is like having a superpower. It’s just that instead of making me invisible or able to toast bread with a glance or [insert ridiculous superpower here], it allows me to create brands and manufacture feelings through a wide range of key ideas.
What interests me most about advertising, then, is the way in which certain ideas and strategies can be used not only to sell merchandise – which I believe should be the main purpose of all good advertising – but also to give life to and create an attitude towards a much too tangible carton of milk or a plastic case with an apple embossed on it. I mean, what would your iPhone be without a soul?
In this sense, good ideas in advertising (those big small ideas I talked about a few centuries ago) can make food taste better, soap wash cleaner and certain political figures seem smarter. The entire advertising strategy, from the awareness stage to the action stage, is, I believe, a fascinating process based on a simple yet powerful idea – the superpower which makes you the hero or the villain. Or both.
Billboards 
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Thanks for visiting my blog, posicionamiento seo. Great to hear you like it.
Your ideas are really good, Rares. Advertising represents indeed your interest. I do believe that you can be a hero in this field. Keep on being the same and on following your dreams! 🙂 Best wishes!
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Cheers SERP – I will definitely be posting some more content shortly. If you would like to stay up to date with future articles, feel free to subscribe to Billboards by clicking on the ‘Subscribe via email’ button at the top of the page. Thanks.
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Thanks!
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